This weekend saw the launch of a high profile and ambitious Sugar Smart campaign in Bristol. Cakes, sweets, biscuits and sugary drinks are all things we turn to at times of celebration or when we crave comfort and reward. They taste delicious and give us an instant ‘lift’. But we now know that that pleasant sugar rush can lead to unhealthy eating patterns and all sorts of health issues. The Jamie Oliver backed initiative is a campaign to increase our awareness of the harm of too much sugar – both on our weight and dental health.